"Hooked" by Eyal Nir
"Hooked: How to Build Habit-Forming Products" by Nir Eyal offers insightful revelations into why some products, like smartphones, become indispensable parts of our lives. This book dives deep into the psychology behind user habits and presents a four-step framework that has propelled products to worldwide success. It's a compelling read for entrepreneurs, marketers, designers, and anyone interested in the mechanics of product success through consumer behavior.
Why "Hooked" worth it?
- Learn the Hook Model: Nir Eyal introduces the "Hook Model," a four-step process involving trigger, action, variable reward, and investment. This model is critical for creating products that keep users coming back.
- Ethical Implications: Eyal doesn’t shy away from discussing the ethical dimensions of creating habit-forming products. This book helps you evaluate whether your product should use these tactics, balancing profitability with responsibility.
- Real-World Applications: "Hooked" is filled with examples from successful companies and products that have implemented the strategies discussed. These case studies provide tangible insights and inspiration for applying these ideas to your own projects.
Who's this book for?
Product designers and marketers interested in creating engaging products that form customer habits.
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